A few steps from Ceccarini Avenue

Your 4 star hotel in the centre of Riccione is just a short stroll away from the main street, Viale Ceccarini.

“Viale Ceccarini, Riccione: more than a street, a way of life …!”

That’s what the Italian singer-songwriter, Dino Sarti, wrote: it’s glamour, energy and the sparkle of “dolce vita”.

Four hundred metres of pedestrianized elegance under the shade of maritime pines, takes you towards the splendid beach and the suggestive Piazzale Roma – Roma Square – where the “Bosco della Pioggia” – Rainforest – fountain, designed by Tonino Guerra, with its delicate mosaics will greet you.

No holiday in Riccione is complete without window-shopping along Viale Ceccarini, where its state of the art stores will entice you inside: this experience alone makes a holiday in Riccione worthwhile.

To have a store on this main street is every fashion designer’s ambition.  Top “maisons”, such as Armani and Iceberg are here, along with fashion department stores.
However, the true essence of this iconic main street lies in the ‘boutiques’like Antonia, Gaudenzi and Folli Follie, where true value, originality and good taste go unequalized.  In their collections you will find the newest fashion trends proposed by world famous fashion houses.

A mouth-watering break from shopping? You are spoilt for choice between the many cafés, fine restaurants, Italian ice-cream parlors, wine bars and trendy cocktail bars.
For those seeking the relaxing sensation of the sound of waves, the ideal solution is to surround yourself with luxurious greenery and golden sand by taking a stroll along the new, one and a half kilometre, pedestrianized promenade, which takes you from the Port of Riccione to the Riccione Spa centre.

Don’t miss out on the events in Calendar
Over the last few years Viale Ceccarini has become a unique theatre of events, which, depending on the season, have transformed it into Santa Clause’s Workshop, with the longest ice-skating rink in Europe, or in summer, into anenormous lawn covered in flowers where you can see a field of wheat and walk through a butterfly house.


Viale Ceccarini, however, is not just the main shopping street, as it is also the nevralgic centre of the tourist industry in Riccione.
Just a few metres from Viale Ceccarini and 200m. from the Hotel Concord, you will find the impressive Palazzo dei Congressi di Riccione – the Congress Centre.  After dark, its futuristic glass and steel structure animates the night with displays of multi-coloured lights.
Being only 500 metres away from the railway station, and surrounded by a great number of hotels and restaurants, this Congress Centre stands out as an ideal location for  conferences, meetings and conventions.